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AR 101

WELCOME TO THE NEW REALITY.

Augmented reality or “AR” is the future of our interaction with the digital world. It is an infinite canvas for anything you can possibly imagine, overlaid on top of our view of the real world. With AR you can walk around inside ideas and stories. Below is an overview of the various factors to consider when crafting an augmented reality experience.


 

STEP 1: PLATFORM

Our team has experience integrating AR into all available platforms, each with its own unique benefits. Below are the platforms that currently support augmented reality experiences:

 
SOCIAL MEDIA   Facebook - 2B Users  Snapchat - 200M Users  Instagram - 1B Users   Social Media is the ideal choice for AR marketing. Instagram AR will be publicly available in late 2019.

SOCIAL MEDIA

Facebook - 2B Users

Snapchat - 200M Users

Instagram - 1B Users

Social Media is the ideal choice for AR marketing. Instagram AR will be publicly available in late 2019.

 
MOBILE BROWSERS   3B Users   Chrome and Safari support “WebAR” and offer the largest potential reach, while not requiring any downloads of new apps. With a scan of a QR code, you can bring people directly to your AR experience via a mobile webpage.

MOBILE BROWSERS

3B Users

Chrome and Safari support “WebAR” and offer the largest potential reach, while not requiring any downloads of new apps. With a scan of a QR code, you can bring people directly to your AR experience via a mobile webpage.

 
NATIVE APPS   iOS - 700M Users  Android - 2B Users   Native apps are ideal for advanced AR content, mainly because they allow for larger files and leverage the AR features available through    Apple’s ARKit    and    Google’s ARCore   .

NATIVE APPS

iOS - 700M Users

Android - 2B Users

Native apps are ideal for advanced AR content, mainly because they allow for larger files and leverage the AR features available through Apple’s ARKit and Google’s ARCore.

 
HEAD-MOUNTED DEVICES    Head-mounted devices are definitely the future of AR but are currently in the very early stages of development. We recommend HMD’s if you are looking to develop an enterprise application or wish to look like a robot person. Check out the    MagicLeap One    and    Microsoft Hololens   .

HEAD-MOUNTED DEVICES

Head-mounted devices are definitely the future of AR but are currently in the very early stages of development. We recommend HMD’s if you are looking to develop an enterprise application or wish to look like a robot person. Check out the MagicLeap One and Microsoft Hololens.

 

 

STEP 2: TRIGGER

Triggers are what initially launch your AR experience. While they are not required, triggers are a great way to bridge the physical and digital worlds:

 
QR CODE    Scanning QR Codes with a smartphone camera can open AR experiences on all available platforms. People are fairly familiar with QR codes, so this trigger is a simple and easy starting point.

QR CODE

Scanning QR Codes with a smartphone camera can open AR experiences on all available platforms. People are fairly familiar with QR codes, so this trigger is a simple and easy starting point.

 
IMAGE MARKER    Social Media, Mobile Browsers, and Native Apps all support Image Markers. Within these apps, the camera is able to recognize a pre-loaded image, such as a poster or product label.

IMAGE MARKER

Social Media, Mobile Browsers, and Native Apps all support Image Markers. Within these apps, the camera is able to recognize a pre-loaded image, such as a poster or product label.

 
3D MARKER    Native Apps using ARKit(iOS) or ARCore (Android) are able to scan 3-dimensional objects and spaces to trigger AR experiences. For example, you could scan a statue that would then come to life and tell you “you look nice today”.

3D MARKER

Native Apps using ARKit(iOS) or ARCore (Android) are able to scan 3-dimensional objects and spaces to trigger AR experiences. For example, you could scan a statue that would then come to life and tell you “you look nice today”.

 
GPS LOCATION    Native Apps using ARKit(iOS) or ARCore (Android) are able to use GPS location data to trigger AR experiences within 1-2 meter accuracy. PokemonGO used this to distribute AR Pokemon all over the world to specific locations, such as your living room. Please let us in, we’re trying to catch a Golbat.

GPS LOCATION

Native Apps using ARKit(iOS) or ARCore (Android) are able to use GPS location data to trigger AR experiences within 1-2 meter accuracy. PokemonGO used this to distribute AR Pokemon all over the world to specific locations, such as your living room. Please let us in, we’re trying to catch a Golbat.

 

 

STEP 3: CONTENT

All AR content can be animated, interactive, and fully immersive. Below are some common types: